28 – 30 May 2024
Hamburg Messe

What is the onboard experience?

For every flight or train journey, there are 100s of products involved in providing a great onboard experience. That includes everything from the meals, snacks and drinks, to bedding and amenity kits. With flight numbers set to increase thanks to growth in India and China, the onboard services market is looking to grow to $19.3bn by 2025*.

With such a wide range of items needed, onboard buyers rely on WTCE to present them with a comprehensive marketplace of practical and inspirational solutions. If you have a product that you think would fit onboard then get in touch with us today to find out how we can help you access this market.

The onboard service industry in numbers


Market size in 2018


CAGR to 2025


Passenger growth per year

How you can get onboard

The onboard experience is always evolving and over 4,000 attendees come to WTCE each year to discover new ideas from around the world. With plenty of options available for companies of all sizes and product ranges, WTCE provides the perfect environment to showcase your products to the right audience.

WTCE was a fantastic opportunity for us to meet some prospects we had already been talking to and introduce our brand to many buyers who had never seen us before. We were able to have fantastic discussions with many airlines.

Helen Pattinson, Co-Founder, Montezuma’s Chocolate

Your Guide to Getting Products Onboard Airlines

Discover everything you need to know about how to become part of the onboard experience including:

  • How to pitch your product
  • Insight on what airlines look for
  • What to ask once at a meeting

Why exhibitors love WTCE

Exhibiting at WTCE means meeting with existing customers, making new contacts, and of course showcasing our new products. The main highlight for us is the opportunity to make new contacts and meet the right people. WTCE is worth our time, and everything is all in one place so it’s the most valuable show to exhibit at.

Sales Director
Gut Springenheide GmbH

Our key objectives to exhibit were to have good quality conversations with the right people and showcase our products to a more global audience. The show has helped with this, and for us it has been quality over quantity. The visitors are very engaged, and if I were to describe the show, I would say its large, vast, friendly, and very international.

Lockdown Liquor & Co

" We’ve had a lot of good conversations and the quality of visitors is amazing. They’re the decision makers and that’s what you’re looking for. Everyone helps each other and a lot of the exhibitors are helping you meet people you want to. WTCE is the best airline trade show there is. The airline industry feels like one big family. It is very compact where people know each other so it’s great to be here and reconnect.

Commercial Development & Commercial Director
5th Season Fruit BV

We exhibited for the first-time last year and so we’re here again to expand into the airline business. The show has one million percent been worthwhile coming to and if you compare WTCE to other exhibitions, it’s much busier. The people that have come over are good leads and specific to airlines which is our main goal, so for us the show is perfect.

Sales & Marketing
Hello Straw B.V.

Take the next step

Take your place at the next WTCE by enquiring about a stand. With a range of options to suit every business, find out how you can showcase your products.

Exhibitors find success

For 10 years WTCE has been helping businesses get onboard by introducing them to the right buyers. Read more of their stories and the find out how you can join them.