8 – 10 Apr 2025
Hamburg Messe

What is the onboard experience?

For every flight or train journey, there are 100s of products involved in providing a great onboard experience. That includes everything from the meals, snacks and drinks, to bedding and amenity kits. With flight numbers set to increase thanks to growth in India and China, the onboard services market is looking to grow to $19.3bn by 2025*.

With such a wide range of items needed, onboard buyers rely on WTCE to present them with a comprehensive marketplace of practical and inspirational solutions. If you have a product that you think would fit onboard then get in touch with us today to find out how we can help you access this market.

The onboard service industry in numbers


Market size in 2018


CAGR to 2025


Passenger growth per year

How you can get onboard

The onboard experience is always evolving and over 4,000 attendees come to WTCE each year to discover new ideas from around the world. With plenty of options available for companies of all sizes and product ranges, WTCE provides the perfect environment to showcase your products to the right audience.

WTCE was a fantastic opportunity for us to meet some prospects we had already been talking to and introduce our brand to many buyers who had never seen us before. We were able to have fantastic discussions with many airlines.

Helen Pattinson, Co-Founder, Montezuma’s Chocolate

Your Guide to Getting Products Onboard Airlines

Discover everything you need to know about how to become part of the onboard experience including:

  • How to pitch your product
  • Insight on what airlines look for
  • What to ask once at a meeting

Why exhibitors love WTCE

"Showcasing our products and the work we've put into developing innovative solutions has been really rewarding. We’ve had the chance to present to great potential and existing clients and hold quality meetings with the right people."

Managing Director
Plane Talking Products

"My initial event impression is there is a friendly atmosphere and a positive mood among attendees. With the global reach and calibre of attendees at WTCE, we're confident in our ability to provide unparalleled service and support to our customers."

Senior Marketing Director
Cuisine Solutions

"WTCE has always been positioned well in the industry, providing a positive environment for industry professionals to come together. We've experienced no wasted opportunities when it comes to engaging with potential clients. The general vibe at the event is good, and we've noticed significant positive changes in the last few years."

Head of Marketing
En Route

"We've planned many appointments through the WTCE Connect app and are actively engaging our audience by offering fresh products at our booth. With lots of foot traffic, we've generated concrete leads that will lead to more follow-ups. Our goal is to secure new business, and we've already obtained 15 new leads."

Commercial Director

Take the next step

Take your place at the next WTCE by enquiring about a stand. With a range of options to suit every business, find out how you can showcase your products.

Exhibitors find success

For 10 years WTCE has been helping businesses get onboard by introducing them to the right buyers. Read more of their stories and the find out how you can join them.