WTCE Logo
6 - 8 April 2027
Hamburg Messe

Exhibit at WTCE

The industry’s main marketplace, designed for your success.

 

Where the onboard industry meets

WTCE is where 1500 + onboard buyers from global airlines, rail operators, cruise lines, and full service caterers come to shape the future of passenger experience. They’re not just seeking to delight passengers - they’re looking for solutions that drive ancillary revenue and deliver on sustainability. As an exhibitor, you’ll connect directly with decisionmakers actively investing in new products, partnerships, and strategies. Be part of the leading showcase of innovation, influence, and opportunity - designed to help your brand stand out and succeed.

Reasons to Exhibit at WTCE

Grow Your Customer Base

Reach 900+ qualified buyers from airlines, rail, cruise, and travel catering - all ready to discover new suppliers and solutions.

Connect with the Industry

Network with 150+ airlines, top caterers, and rail operators - all in one place, all looking to do business.
 

Launch with
Impact

Showcase your latest products live to a targeted audience - capture attention, book meetings, and drive instant interest.

Break into
Onboard

90% of buyers come to find new products and partners. Meet the decision-makers who can get your brand onboard.

320+

Exhibitors

80+

New Exhibitors

4000+

Attendees

160+

Airlines

50+

Attendee Profile

Company Type

  • Full service airlines
  • Low cost airlines
  • Regional airlines
  • Rail operators
  • Airline catering companies
  • Rail catering companies 

Job Functions

  • Director/C-level
  • Purchasing & Procurement
  • Inflight/Onboard Services
  • Customer Experience
  • Operations & Logistics
  • Catering and F&B Managers
  • Product/Category Managers

Product Interest

  • Pre-prepared Meals, Meal Components
  • Sweet & Savoury Snacks
  • Beverages
  • Packaging
  • Food Service & Galley Equipment
  • Hygiene Products & Services
  • Passenger Comfort  & Amenity Products
  • Supply Chain & Logistics Solutions 

Exhibiting Opportunities

Drinks Zone

Showcase your beverages, including alcohol and no-and-low offerings in an exciting zone dedicated to drink product discovery.

New Exhibitor Village

New to the industry? Launch your brand and products onboard with impact in our first-time exhibitor zone.

Discovery Zone

Stand out amongst exhibitors and spotlight your top products for VIP buyers from airlines and caterers to take home while you collect the leads.

Product Trails

Get discovered easily by joining our dedicated product trails, from sustainability and operational efficiency to nutrition and special diets. 

Connect

Be part of our matchmaking platform and search for registered visitors, get buyer recommendations and book meetings on your booth or the WTCE Connect Lounge.

Sponsorship

Unlock maximum visibility by talking to us about sponsorship opportunities, from social media to onsite signage and roaming sponsorship options. 


Read Exhibitor Case Studies

Bottega

With a history of vineyard cultivation spanning four centuries, Bottega SpA is a name synonymous with high-quality Italian wine, spirits, and the star of the show, Prosecco.

Nairn’s

Discover how Nairn’s used WTCE to connect with airline buyers, secure major contracts and expand its gluten-free oat-based snacks into inflight catering. A case study on strategic growth and product innovation.

DELILITES

Learn how to create a winning strategy and stand out at WTCE from DELILITES, an award-winning food-on-the-move & bakery manufacturer.


Your Guide to Getting Products Onboard Airlines

Understand what airlines want, how to approach them, and get your product or solution on the right airway, including: 

  • How to prepare and position your product for airline approval 
  • What airlines really prioritise when selecting suppliers  
  • How to navigate meetings, pitches and the buying cycle  

Already booked your stand?

Everything you need to know about managing your participation and make an impact at WTCE can be found here.

"Meeting with customers, showcasing new products, and gaining new insights from customer perspectives has been our focus. The show has been instrumental in reaching our goals. It's a gathering of everyone in the industry, making it essential to be here."


Area Sales Director
Driessen Catering

"WTCE is a well-organised and targeted trade show, and we've generated excellent leads. Being here is incredibly valuable, and we hope to return next year. The interest has been overwhelming, with a high-level, focused crowd, which I really appreciate. There's no wasted time; it's a done deal. The energy here is fantastic."


KZ Manager
Mojen

"This is my first foray into the travel sector, and I'm excited about the direction it's heading. The show has been helpful in terms of generating leads and allowing for reconnections. I've noticed a nice mix of suppliers and exhibitors, which has made for a more diverse range of products on display. We're anticipating that gut health will be a significant in-flight trend in the next few years, following closely behind retail."


National Account Manager
Biotiful

"We're expanding and breaking into new industries, and it's exciting to see the appetite for our offerings in the airline catering sector. We've had great meetings and leads, and the networking opportunities the show offers are invaluable. It's been a fantastic opportunity for learning, exploring, and seeing what our competitors are up to. The diverse mix of products here is fascinating, and it's encouraging to see our growing presence in the sector."


Business Account Manager
General Mills

Exhibitor directory

Showcase your product to the world’s airlines, rail operators and suppliers. This is your chance to meet, network, negotiate and secure business within the onboard services industry.

Exhibit at WTCE

Simply submit an enquiry and our sales team will be able to recommend the best solutions to meet your goals.
 

Transport and Infrastructure Portfolio