Fulfilling Brand Value (FBV) is a unique sales consultancy that helps increase its clients’ market share. The company decided to exhibit at WTCE to increase exposure and awareness of FBV and the brands that sit within its portfolio, as well as enhance relationships with existing trade partners and build new ones.
The company’s brands include food products such as Peppersmith Mints, Wolfy’s Porridge, Cadbury Fingers, Maryland Cookies and Divine Chocolate, offering rail and airline operators a wide range of food services. Prior to the show FBV only had listings with airlines for Cadbury Fingers and the company wanted to expand its reach within the onboard catering industry.
FBV recognised that WTCE offers a unique platform to broaden the company’s understanding of the airline sector, its specific challenges and the wealth of opportunities on offer for brands exhibiting at the show.