Fulfilling Brand Value (FBV) is a unique sales consultancy that helps increase its clients’ market share. The company decided to exhibit at WTCE to increase exposure and awareness of FBV and the brands that sit within its portfolio, as well as enhance relationships with existing trade partners and build new ones.

The company’s brands include food products such as Peppersmith Mints, Wolfy’s Porridge, Cadbury Fingers, Maryland Cookies and Divine Chocolate, offering rail and airline operators a wide range of food services. Prior to the show FBV only had listings with airlines for Cadbury Fingers and the company wanted to expand its reach within the onboard catering industry.

FBV recognised that WTCE offers a unique platform to broaden the company’s understanding of the airline sector, its specific challenges and the wealth of opportunities on offer for brands exhibiting at the show.

Commenting on the huge success for FBV, Jonny Hayhurst said: “As a direct result of exhibiting at WTCE we have secured new listings with Virgin Trains and Aer Lingus – both huge pieces of business for the company. In addition to this we have been able to broaden our contact database, particularly within European airlines and travel operators.

“I would definitely recommend WTCE to other brands as a great way to broaden your understanding of the airline sector, identify new areas of opportunity and develop new and existing trade relationships.”