8 – 10 Apr 2025
Hamburg Messe

Guide to Exhibiting

Your exhibition starts here

Whether you have exhibited before or are joining us for the first time, we look forward to welcoming you to WTCE.

Your opportunity starts today, and there is a lot you can do between now and WTCE to have the best experience and return on your investment.

To help you start your journey, we have collated the free and paid opportunities you can use to boost your brand presence and drive leads.

Essential Exhibitor Tools

Your essential portal for completing your exhibitor profile and registering badges.

Our planning tool will help you to find relevant buyers and request meetings at the event.

Find preferential rates for WTCE through our partner HotelMap.

Log into the Exhibitor Portal to access the 2024 Exhibitor Manual.

Collect new leads at WTCE with our contactless lead capture app.

Download an easy to follow, step-by-step guide to exhibiting success!

Marketing & PR Tools

Complete your company details and upload products so WTCE attendees can understand who you are and what you do.

Analyse your company profile performance and view recommendations to drive further ROI. 

Get your company and product news in the industry press by sharing with the WTCE PR team.

Let our marketing team guide you through all the free marketing and PR opportunities over a 15 minute video call.

Promote your presence at WTCE by using banners and logos on your website, emails, print and social.

Follow our social channels and use the hashtag #WTCE2024 to share your news with our audience of 4,000+.

Partner Events

Passenger Experience Conference

Immerse yourself in new ideas, innovative solutions and the next steps in the evolution of the passenger experience, onboard environments and services. The one day conference takes place on the day before WTCE. 

Exhibitors can upgrade their badge to attend PEC via the Badges section of the Exhibitor Portal once registration is live.

Welcome Party

Join your colleagues and clients the evening before WTCE at the Welcome Party. Network and connect with others in a relaxed and fun setting.

Once you register for your Exhibitor badge, upgrade your ticket for the Welcome Party in the Exhibitor Portal for €99.  

Aircraft Interiors Expo

Visit Aircraft Interiors Expo (AIX), our co-located show, where 400+ exhibitors will be showcasing the very latest designs and innovations for the aircraft cabin.

Your WTCE exhibitor badge also grants you free entry to Aircraft Interiors Expo.

Sponsorship & Advertising Opportunities

Be at the forefront of visitors’ minds when they are choosing which exhibitors, products and demonstrations to see at WTCE.

Discover our range of digital or physical sponsorship and promotional opportunities that can put your brand in front of relevant visitors and your target audience all year round. The onboard, travel and catering industry doesn’t stop when the show isn’t happening, so your promotion needn’t either. Through our products and services we have access to the industry audience 365 days a year and digital is a great opportunity for you to speak to them. Some of our more exclusive opportunities are limited to one exhibitor, so act now to secure the right one for you, before someone else does!

Many options can be packaged and tailored to meet your objectives so speak to a member of the team to create your package.


We can build your stand

To offer you a unique and cost effective stand design and build option without the hassle of expensive stand designers and builders, we used our expertise to develop SmartSpace.

You can choose fully customised bespoke or modular system stands, which can be altered to your preferences and are tailor-made to meet your needs. Here is a little more about your options.

Bespoke Designs

A completely unique design concept, designed specifically to your requirements. Once you have decided on an idea for your stand, you will send your brief to the SmartSpace team who will design a stand concept. Alternatively, feel free to show the team an existing stand design you would like replicate (take a look through our photo gallery below for inspiration)!

System Stands

A tailored, cost effective and flexible modular solution. Start the design process by choosing one or two open sides, your stand size and one of the three main designs (ONS, SUR and PIC). The System Stands can be tailored specifically to your requirements using a range of standard components that fit together to ensure it stands out from your competitors.

Further Information

Exhibitor FAQs

Discover a list of frequently asked questions covering registration, stand build and lots more!

Customer Services

If your question is not on the FAQs page, please get in touch with the WTCE Customer Services Team.


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