To say Propercorn, the natural, healthy popcorn brand has experienced a whirlwind few years would be an understatement. Since launching in late 2011, the company has secured 3500 stockists for its hand-popped snacks and in the last 18 months alone, has sold more than 13 million packs.
Never ones to miss an opportunity, however, the company decided to try to break into the lucrative airline market and took an exhibition stand at the World Travel Catering & Onboard Expo (WTCE) in Hamburg – the air and rail industry’s flagship onboard services event. The decision proved to be a good one and after two successful exhibitions, Propercorn now has listings with five major global airlines and more in the pipeline.
However, Propercorn’s story is not unusual. Many companies have reported huge – and lucrative – business successes thanks to their participation in the Hamburg event, where exhibitors can meet senior personnel from across the rail, cruise and airline operator industries and visitors can source products not seen in the onboard services sector before.