Propercorn at WTCE

Propercorn flies high following successful WTCE exhibitions

To say Propercorn, the natural, healthy popcorn brand has experienced a whirlwind few years would be an understatement. Since launching in late 2011, the company has secured 3500 stockists for its hand-popped snacks and in the last 18 months alone, has sold more than 13 million packs.

Never ones to miss an opportunity, however, the company decided to try to break into the lucrative airline market and took an exhibition stand at the World Travel Catering & Onboard Expo (WTCE) in Hamburg – the air and rail industry’s flagship onboard services event. The decision proved to be a good one and after two successful exhibitions, Propercorn now has listings with five major global airlines and more in the pipeline.

However, Propercorn’s story is not unusual. Many companies have reported huge – and lucrative – business successes thanks to their participation in the Hamburg event, where exhibitors can meet senior personnel from across the rail, cruise and airline operator industries and visitors can source products not seen in the onboard services sector before.

Following its retail success, Propercorn took the decision to develop a range of smaller sized packs aimed at the airline and onboard catering sector. Having already had experience of WTCE in a previous role, the company’s Head of Sales, Aaron Glover, decided the best way to really attack the market was to exhibit at the event.

“WTCE is renowned in the industry for the quality of visitors it attracts so we knew it would be the perfect place for us to make good contacts in the airline industry – and it did not disappoint.

We met some very senior level buyers and caterers on our stand and received positive and meaningful feedback about our products. As a result Propercorn is now listed with five global airlines with more partnerships in the pipeline. We have also had a steady stream of serious enquiries from other interested parties which we hope to convert in the future. We would not hesitate in recommending the exhibition to other companies keen to break into the airline industry”, commented Aaron Glover.

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