Crantock is an award-winning manufacturer that supplies food products to customers ranging from blue chip clients to niche consumers. It prides itself on developing chef-driven products and using quality ingredients that are carefully sourced through supply chain partnerships.
Although the company has been working in the airline industry for a decade, it wanted to further penetrate the onboard catering market. Following a visit to WTCE 2013, the company recognised that the show was the perfect platform to move further into the market and raise its profile among international operators. Crantock decided to use WTCE as a launchpad for its range of hot hand-held products including pizzas, wraps, croque monsieurs and other meal solutions.
Exhibiting at the event has proved hugely beneficial for Crantock and has raised its profile as a supplier to the onboard services industry. Its products were seen by top buyers from air and rail operators, all keen to see what new products the industry has to offer.
Delighted by the outcome of Crantock’s attendance at WTCE 2014, Matthew Hurry, Managing Director said: “There was a real sense of goodwill from the other exhibitors and key industry professionals who visited our stand. Everyone enjoyed what they saw and tasted and it was a brilliant opportunity to meet a lot of potential customers and partners.
“It’s still a bit too early to talk in terms of percentage sales but there was so much positive interest and follow-up briefings that, to continue the momentum, we will definitely be taking a stand again next year.”