8 – 10 Apr 2025
Hamburg Messe

WTCE Ambassadors

Introducing the official WTCE Ambassadors for our 2024 event!

We’re proud to announce our first ever Ambassador Programme and honoured to have some of the most respected and influential industry leaders in their respective fields involved.

Ambassador Lounge

Ask questions, discuss trends and gain insights into travel nutrition, special diets, beverages and sustainability with our WTCE Ambassadors at the event.

Drop in and meet them at the Ambassador Lounge in Hall A1 during the 3 days of the show.

Please note, to access WTCE Connect you must be registered to attend WTCE. Register online free and you’ll receive your Connect login details within 24 hours. 

For any issues, please contact Customer Services

Julianne Ponan, MBE – Special Diets

Julianne is a pioneer in the free-from world. She was diagnosed with severe anaphylaxis at two years old, she has multiple allergies to all peanuts, treenuts, sesame, chickpeas and more.

She is the founder and CEO of Creative Nature a Top 14 allergen-free brand; at the forefront of ‘free from’ innovation and pushing the boundaries with products from baking to snacks! In recognition of her outstanding contributions to business, exports, and aiding individuals with allergies, Julianne was honoured with an MBE in the New Year's Kings Honours in 2023

Creative Nature has grown from strength to strength driving change for free-from food in the aviation industry, launching products on board Virgin Atlantic and more.

Kelly Stevenson – Beverages

Kelly began her journey studying wine as an 18-year-old undergraduate at British Airways, with her career spanning marketing, commercial, operations and catering. In managing the portfolio of wine and beverages globally, Kelly developed a very high level of understanding of the complexities within the world of wine as well as the commercial and managerial skills required to procure best value propositions.

In 2020, after almost 21 years with the airline, Kelly created her consultancy JetVine, with the aim of supporting producers who wish to explore Global Travel Retail.

Kelly is highly qualified within the industry, including holding: a full Diploma from the Wine & Spirits Education Trust, judges on global wine panels (IWSC and IWC) as well as supporting the long-standing ‘Cellars in the Sky’ awards. She recently won an educational scholarship from the InFlight Services Association (IFSA) to continue research and education in wine with specific reference to the aviation industry. 

Matt Crane – Sustainability

Matt Crane is the founder of the Aviation Sustainability Forum and a Strategic Projects Lead at SATS, Asia’s largest aviation caterer and the world’s largest provider of cargo and gateway services.

A serial entrepreneur with over 20 years’ experience in the aviation sector, Matt built Monty’s Bakehouse from inception to its sale to SATS in 2019 to a leading supplier of sustainably packaged snack services to many of the world’s leading airlines.

The waste and sustainability concerns of many of Monty’s Bakehouse customers and the community of suppliers that provide the world’s airlines with the unique products and services that passengers enjoy today led to the formation of the Aviation Sustainability Forum in 2019.

The Aviation Sustainability Forum is now working with IATA and leading airlines to re-set the sectors understanding of the amount and type of cabin waste aviation generates and using the data generated to develop waste recovery and circular solutions that benefit the entire sector and support IATAs campaign for International Catering Waste regulation change.

Melissa Adamski – Travel Nutrition

Melissa is an Accredited Practising Dietitian and Nutritionist, specialising in the area of travel food, nutrition and diet. Melissa holds a Bachelor of Science (Food Science and Nutrition), Master of Nutrition and Dietetics, is a PhD candidate and has over 10 years’ experience working as a dietitian advising businesses and providing advice to patients.

Melissa is founder of Nutted Out Nutrition, a specialist nutrition business supporting both travellers and the travel industry through expert food and nutrition expertise. Combining frequent travel (and love of it) with professional experience in corporate nutrition, insights and analytics, communication and product development, Melissa gives unique insights into the commercial needs of the travel industry.

In addition to practical and professional experience, Melissa also works closely with academia having published multiple research papers.

Showcase your products

Showcase your product to the world’s airlines, rail operators and suppliers. This is your chance to meet, network, negotiate and secure business within the onboard services industry.

Visit WTCE

This is the must-attend event dedicated to everything to do with travel catering & onboard services. Explore all the latest trends in passenger comfort over the three day event.