“It’s a well-known fact that humidity drops from 80% to 10-20% during air travel yet until recently, there were relatively few products that could claim to counter this problem. Realising there was a gap in the market for clothing and accessories that could deliver hydration to the skin and body, we developed the HydraActive range.
“We chose WTCE as the launchpad for the products as we wanted to target senior buyers from the world’s leading airlines. The decision proved to be a good one and we were overwhelmed by both the number of professionals we met and the response to the products. WTCE is renowned globally for the seniority of its visitors so we knew it would be a good place to unveil our products and create some real interest in them – and we’re delighted with the response. As a result, we have a number of exciting projects in the pipeline plus many more enquiries and are returning to the exhibition to (hopefully) repeat this success.”
HydraActive’s story is not unusual. Many companies have reported huge and lucrative deals thanks to their participation in the air and rail industry’s flagship onboard services event. And, the exhibition is hoping to attract even more businesses from the personal care sector.
Passenger comfort has always been a number one priority for airline and rail operators but this is now broadening out to include health and wellbeing. WTCE visitors have shown a real interest in companies, like HydraActive, that can deliver tangible benefits to travellers in terms of the overall experience, so we are encouraging organisations in the wellbeing sector to consider the event as a serious means of developing their business.