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28 – 30 May 2024
Hamburg Messe

Taste of Travel Theatre

Travel Catering Inspiration Starts Here

Produced in association with:

Taste of Travel Theatre provides a dedicated area at World Travel Catering and Onboard Services Expo to discuss the onboard trends of tomorrow and beyond.

Gain insights from thought leaders from the world’s onboard industry including Cuisine Solutions, Virgin Atlantic, Niche Free-From Kitchen, Singapore Airlines, Iberia, IFSA, Aviation Sustainability Forum, JLV, The Hayward Partnership, LSG and more, watch chef demos and discover new products and trends to inspire and elevate your passengers’ experience.

Taste of Travel Theatre sessions are free to attend and take place across the three days of the event.

Make sure you stay ahead of your competition, simply register your interest for WTCE to visit the Taste of Travel Theatre

Sessions from 2023’s Taste of Travel theatre have been compiled by editor of Onboard Hospitality, Jo Austin.

2023 Programme Themes

Created in association with Onboard Hospitality, the 2023 Taste of Travel Theatre programme featured a packed agenda with key themes covering sustainability, digitalisation, bringing back the joy of travel, passenger and employee wellbeing and food and beverage trends. Plus, the award ceremonies carried out by Onboard Hospitality.


Passenger expectations and net zero commitments are driving not only more stringent evaluations of products onboard but also innovation and creativity across the entire supply chain.

Find out how to enhance the onboard experience in a greener future, with sessions including how to significantly reduce inflight waste and improve circularity with Matt Crane of the Aviation Sustainability Forum (ASF) in conversation with circular economy expert James George.

Bringing back the joy of travel

Can digitising onboard retail and personalising the passenger experience help airline and rail carriers to understand and leverage changing expectations?

Join sessions on how to boost ancillary revenue including exclusive research from Omnevo GmbH and how to work towards a better inflight experience by bringing the fun back to air travel with speakers from Icelandair, Singapore Airlines and more.

Food and beverage 

Discover a world of inspiration with a range of inspiring talks as well as product and chef demos.

Sessions include the Ryder World Cup of Wine! tasting by Intervine featuring a discussion on how wines can be more sustainable onboard and discussing the future of plant-based onboard with Cuisine Solutions.

Passenger and employee wellbeing

Discover how to encourage passenger wellbeing onboard, from the perspective of passenger and catering concerns including allergies onboard and more.

Join sessions covering leadership and wellbeing and motivation in the workplace and onboard run by Niche Free-From Kitchen and more. 

Top Sessions Included

Tuesday 6th June Wednesday 7th June Thursday 8th June
Anxiety at 35,000 feet
The Challenges of Growing Sustainable International Rail Catering in Europe
Winning Tactics for Boosting the Passenger Journey
Supporting Mental Health in the Hospitality Industry through the Burnt Chef Project
The Future of Plant-Based Onboard
Living the High Life: What Commercial, Private and Executive Aviation Can Learn From Each Other
Digitising Onboard Retail
Bringing the Fun Back into Air Travel
Innovating Supply Chains - How to Overcome Barriers to Embrace Circularity
Steve Walpole, Conscious Cooking: A Culinary Look at Sustainability, Biodiversity and Natural Foods
OBH Awards
How to Drive Inflight Retail for the Next Generation of Passengers

Why attendees return year-after-year

The show has been interesting and topical; I enjoyed the presentations in the Taste of Travel theatre, and it was great to be invited to be part of the panel which was really fun with some good, exciting topics to talk about.

Senior F&B manager
Virgin Atlantic

WTCE is educational, worthwhile, and eye-opening. The Taste of Travel theatre has been very interesting. I attended to The Burnt Chef presentation which was really interesting.

Head of Hospitality and Product
BA and BA Clubs

I’ve seen some interesting products that we can use, and the Taste of Travel theatre has some insightful sessions. I think that the digital journey will really change the way we do things and how we get our customers to engage in the process.

Head of Inflight Retail Operations

The quality of sessions on the Taste of Travel Theatre is very good. I’m here to understand where the industry is going and hear the latest trends from leading experts. The presentations have been great and very interesting, and I’ve learnt so much.

VP of Business Development
Gourmet Foods

Join us

Register your interest now to attend WTCE and take advantage of the Taste of Travel Theatre sessions.