Taste of Travel Theatre

Travel Catering Inspiration Starts Here

Sponsored by:

Taste of Travel Theatre provides a dedicated area at WTCE to discuss worldwide onboard trends of tomorrow and beyond.

Sessions will cover AI, Cabin Waste, Changing Passenger Behaviour, Nutrition, Customer Loyalty, Sustainability, Pre-Order and more.

Watch chef demos and discover new products and trends to inspire and elevate your passengers’ experience.

Taste of Travel Theatre sessions are free to attend and take place across the three days of the event. Simply register for WTCE today.

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This year’s thought-provoking programme curated by Onboard Hospitality’s former editor, Jo Austin, features inspirational keynote speakers, chef demos and new products trends to inspire and elevate your passengers’ experience.

With speakers from:

2024 Programme Themes

Created in association with Onboard Hospitality, the Taste of Travel Theatre programme will featured a packed agenda. Key themes will cover sustainability, digitalisation, health and wellbeing and creating memorable experiences across the passenger journey and food and beverage trends.

It will also host the award ceremonies carried out by Onboard Hospitality.

Sustainability

Passenger expectations and net zero commitments are driving not only more stringent evaluations of products onboard but also innovation and creativity across the entire supply chain.

Find out how to enhance the onboard experience in a greener future through cabin waste reduction and circularity. Join sessions covering the big issue of cabin waste and future-forward solutions including Matt Crane of the Aviation Sustainability Forum (ASF) hosting a panel discussion.

In search of excellence

How to create "Wow Experiences", the needs of Gen Z, and the complete passenger journey. Discover how carriers and suppliers can positively respond to changing customer behaviour.

Join sessions exploring ground-breaking approaches to driving inflight retail and pre-ordering services for the next generation of travellers. With speakers from Deli Lites, Icelandair, Omnevo and more.

Food and beverage

Discover a world of inspiration with a range of inspiring talks, product and chef demos and tastings.

Sessions include the Wine Olympics tasting hosted by Intervine and a discussion focusing on culinary nutrition with chef Steve Walpole. Learn about and discuss how innovative concepts can be applied onboard.

Health and wellbeing

An improved guest experience can come through efficiency, personalisation, technology, and careful attention to diet, comfort, and wellbeing.

Dissect the journey experience from the passenger point of view and learn how to create well thought out guest experiences, covering products, technology and more. With speakers from Plane Talking, Alaska Air, Commercial Excellence Partners and more.

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Top Sessions Include

Tuesday 28th May	Wednesday 29th May	Thursday 30th May
Putting an end to inflight fraud with Maryann Simson, Jetway Communications	The Journey Experience with Alison Wells, Plane Talking	Premium breakfast service with Kelly Stevenson, Jetvine
Innovative approaches to next generation pre-ordering with Joe Harvey, Deli Lites	Chef session: Allergen-free cooking with Marc Warde, Foodcase International	Culinary nutrition with Melissa Adamski, Nutted Out Nutrition
Lunchtime session with Taste of Travel Theatre sponsor En Route	Wine Olympics with Intervine	In need of a pick up? Free lunch with Steve Walpole

Why attendees return year-after-year

"The WTCE Taste of Travel sessions were very engaging, with enthusiastic presentations. The concept of bringing various ideas from the show together was impressive. I particularly enjoyed the chef's demonstration using seaweed, which offers a natural flavour and reduces CO2 levels in food. Kelly's enthusiasm was contagious, and Steve did a fantastic job coordinating everything. It was truly inspiring!"

Key Account Manager

Royal Smilde

"The event provided a comprehensive view of how to elevate our catering standards. The AI session in the Taste of Travel Theatre was particularly enlightening, addressing how to better understand passenger preferences and complaints. The entire experience was incredibly helpful."

Corporate Director

Midroc Investment Group

"We're seeing interesting new flavours for catering, especially with a focus on sustainability and reduced meat options. The food showcased at the Taste of Travel Theatre has great taste and quality. Every year, we encounter exciting novelties here, and we see the commitment to making flying more enjoyable for everyone."

IT Product & Service Management

Airbus

"The event has provided a great platform for the Taste of Travel sessions and ambassador programmes, building event momentum and engagement. I've noticed there's a strong focus on responsible travel and making conscious choices at the show. It has been a busy and sociable experience, which is truly beneficial for our growth."

Managing Director

Plane Talking Products