28 – 30 May 2024
Hamburg Messe

Taste of Travel Theatre

Travel Catering Inspiration Starts Here

Sponsored by:

Taste of Travel Theatre provides a dedicated area at WTCE to discuss worldwide onboard trends of tomorrow and beyond.  

Sessions will cover AI, Cabin Waste, Changing Passenger Behaviour, Nutrition, Customer Loyalty, Sustainability, Pre-Order and more.

Watch chef demos and discover new products and trends to inspire and elevate your passengers’ experience.

Taste of Travel Theatre sessions are free to attend and take place across the three days of the event. Simply register for WTCE today.

This year’s thought-provoking programme curated by Onboard Hospitality’s former editor, Jo Austin, features inspirational keynote speakers, chef demos and new products trends to inspire and elevate your passengers’ experience.

With speakers from:

2024 Programme Themes

Created in association with Onboard Hospitality, the Taste of Travel Theatre programme will featured a packed agenda. Key themes will cover sustainability, digitalisation, health and wellbeing and creating memorable experiences across the passenger journey and food and beverage trends.

It will also host the award ceremonies carried out by Onboard Hospitality.


Passenger expectations and net zero commitments are driving not only more stringent evaluations of products onboard but also innovation and creativity across the entire supply chain.

Find out how to enhance the onboard experience in a greener future through cabin waste reduction and circularity. Join sessions covering the big issue of cabin waste and future-forward solutions including Matt Crane of the Aviation Sustainability Forum (ASF) hosting a panel discussion.

In search of excellence

How to create "Wow Experiences", the needs of Gen Z, and the complete passenger journey. Discover how carriers and suppliers can positively respond to changing customer behaviour.

Join sessions exploring ground-breaking approaches to driving inflight retail and pre-ordering services for the next generation of travellers. With speakers from Deli Lites, Icelandair, Omnevo and more.

Food and beverage 

Discover a world of inspiration with a range of inspiring talks, product and chef demos and tastings.

Sessions include the Wine Olympics tasting hosted by Intervine and a discussion focusing on culinary nutrition with chef Steve Walpole. Learn about and discuss how innovative concepts can be applied onboard.

Health and wellbeing

An improved guest experience can come through efficiency, personalisation, technology, and careful attention to diet, comfort, and wellbeing.

Dissect the journey experience from the passenger point of view and learn how to create well thought out guest experiences, covering products, technology and more. With speakers from Plane Talking, Alaska Air, Commercial Excellence Partners and more.

Top Sessions Include

Tuesday 28th May Wednesday 29th May Thursday 30th May
Putting an end to inflight fraud with Maryann Simson, Jetway Communications
The Journey Experience with Alison Wells, Plane Talking
Premium breakfast service with Kelly Stevenson, Jetvine
Innovative approaches to next generation pre-ordering with Joe Harvey, Deli Lites
Chef session: Allergen-free cooking with Marc Warde, Foodcase International
Culinary nutrition with Melissa Adamski, Nutted Out Nutrition
Lunchtime session with Taste of Travel Theatre sponsor En Route
Wine Olympics with Intervine
In need of a pick up? Free lunch with Steve Walpole

Why attendees return year-after-year

The show has been interesting and topical; I enjoyed the presentations in the Taste of Travel theatre, and it was great to be invited to be part of the panel which was really fun with some good, exciting topics to talk about.

Senior F&B manager
Virgin Atlantic

WTCE is educational, worthwhile, and eye-opening. The Taste of Travel theatre has been very interesting. I attended to The Burnt Chef presentation which was really interesting.

Head of Hospitality and Product
BA and BA Clubs

I’ve seen some interesting products that we can use, and the Taste of Travel theatre has some insightful sessions. I think that the digital journey will really change the way we do things and how we get our customers to engage in the process.

Head of Inflight Retail Operations

The quality of sessions on the Taste of Travel Theatre is very good. I’m here to understand where the industry is going and hear the latest trends from leading experts. The presentations have been great and very interesting, and I’ve learnt so much.

VP of Business Development
Gourmet Foods

Join us

Register to attend WTCE and take advantage of the Taste of Travel Theatre sessions.