Taste of Travel Theatre
Travel Catering Inspiration Starts Here
Sponsored by:
Taste of Travel is a free-to-attend Theatre on the show floor, with sessions on global onboard trends of tomorrow and beyond.
The programme is produced in collaboration with Onboard Hospitality and sessions range from sustainability and technology to special diets, the latest in beverages and boosting ancillary revenue.
Get up to date on important trends, watch demos and discover trends to inspire and elevate your passengers’ experience.
This year’s thought-provoking programme curated by Onboard Hospitality’s former editor, Jo Austin, features inspirational keynote speakers, chef demos and new products trends to inspire and elevate your passengers’ experience. It will also host the award ceremonies carried out by Onboard Hospitality.
Airline Speakers Include:
Programme Themes
The Intelligent Cabin
Tech, innovation and sustainability
As technology reshapes aviation, the aircraft cabin has become a powerful source of insight, efficiency and innovation. This theme explores how AI, data and digital tools are helping airlines better understand passenger behaviour, predict preferences and design smarter onboard experiences.
From Gen Z expectations to data-led menu planning and waste reduction, sessions under this theme highlight how intelligent decision-making can drive both sustainability and commercial performance.
The Elevated Passenger Experience
Wellness, taste and the trolley
Passenger expectations are higher than ever — and the onboard experience is a key differentiator. This theme focuses on how airlines are elevating service through food, beverage, wellness and sensory experience.
From inflight meal tastings on the ground to nutrition-led menus and standout beverage concepts, these sessions celebrate creativity, quality and customer-centric thinking that turn journeys into memorable experiences.
The Business of Onboard
Airline entry, strategy and growth
Understanding the commercial realities of onboard service is essential for success. This theme looks at the strategies, partnerships and market dynamics shaping the future of airline retail and catering.
With a spotlight on Asia as a fast-growing and influential region, sessions explore airline entry routes, evolving business models and how suppliers and airlines can collaborate to unlock growth in a competitive global market.
Why attendees return year-after-year
Join us
Register to attend WTCE and take advantage of the Taste of Travel Theatre sessions.