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6 – 8 June 2023
Hamburg Messe

Taste of Travel Theatre

Travel Catering Inspirations Start Here

Produced in association with:

Taste of Travel Theatre provides a dedicated area at World Travel Catering and Onboard Services Expo to discuss the onboard trends of tomorrow and beyond.

Gain insights from thought leaders from the world’s onboard industry including Newrest, Linstol, Virgin Atlantic, IATA, LSG and more, watch chef demos and discover new products and trends to inspire and elevate your passengers’ experience.

Taste of Travel Theatre sessions are free to attend and take place across the three days of the event.

Make sure you stay ahead of your competition, simply register for WTCE to visit the Taste of Travel Theatre

2022 Top Sessions Include

Created in association with Onboard Hospitality, the 2022 Taste of Travel Theatre programme had a packed agenda with key themes including reducing waste, sustainability, ancillary revenue, inspiring the next generation, the future of special meals, and award ceremonies carried out by Onboard Hospitality and our very own Onboard Icons.

Passenger Personalisation

The world of onboard catering and services is constantly evolving. During the sessions, attendees discussed the accelerated trend towards pre-order and how technology and personalisation are driving this shift.

Boosting Ancillary Revenue

Uncovering ways in which airlines can improve the customer experience whilst increasing their ancillary revenue and cutting waste. Attendees looked at the supply chain, and the latest technologies available on the ground and onboard.


Passengers are changing and demanding new approaches. The sustainability tasks and preferences of inflight service are constantly evolving to meet the discerning needs of a global market. During sessions, attendees were invited to work collaboratively to solve the puzzle.

Inspiring the Next Generation

From discussions surrounding meat-free dining, zero waste, local sourcing, global collaboration, and the industry’s influential award ceremonies, attendees found leading voices to prepare them to see through the trends and drive revenue growth throughout your onboard services.

Why attendees return year-after-year

The whole show is interesting, it isn't just the seminars or the exhibitors. It is educational and very professional so a very well-placed show.

Lim San Siong`

I've attended several seminars at WTCE. As someone who is trying to get their product on board this is incredibly useful for me to see. The seminars also allow for good networking opportunities.

Carlo Grenki
Grenki Coffee

The sessions have been excellent and really informative. British Airways has a good reputation here and it's a great idea to bring the chefs to the show. I also thought Ariane's presentation was great - she is clearly in tune with the trends and provided useful insights on how important it is to make sure you consider and incorporate your audience.

Keith Bush

From a supplier point of view, the seminars are very useful as they provide insight into the thought process behind the food preparation which is vital for us.

Alison Wells
Plane Talking

Join us

Register your interest to attend WTCE and take advantage of the Taste of Travel Theatre sessions.