WTCE Logo
14 – 16 Apr 2026
Hamburg Messe

Your Guide to Getting Products Onboard Airlines

Understand what airlines want, how to approach them, and get your product or solution on the right airway, including: 

  • How to prepare and position your product for airline approval 
  • What airlines really prioritise when selecting suppliers  
  • How to navigate meetings, pitches and the buying cycle  

What to expect in the guide:

  • Understanding what airlines want and need
  • Understanding cabin dynamics
  • Learn from Path Pavers
  • The Pitch process
  • Packaging’s fit, feel and footprint
  • Safety, compliance & the supply chain
  • Sustainability Counts
  • The details that make-or-break deals
  • WTCE - where airline business actually happens

Special thanks to the following people for sharing their expertise and insights in this report:

Julianne Ponan MBE

Creative Nature

Matt Crane

SATS

Kelly Stevenson

JetVine 

Shona Thompson
Event Manager, WTCE

Joe Harvey

Deli-Lites

Lance Hayward

The Hayward Partnership

Sandra Pineau-Boddison

The Hayward Partnership

Sarah Klatt-Walsh

The Hayward Partnership

Simon Soni

The Hayward Partnership

Please fill in the form below to access the guide.


Take the next step

Take your place at the next WTCE by enquiring about a stand. With a range of options to suit every business, find out how you can showcase your products
.

Exhibitors success stories

For 10+ years WTCE has been helping businesses get onboard by introducing them to the right buyers. Read more of their stories and the find out how you can join them.