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6 - 8 April 2027
Hamburg Messe

Inflight Food Retail as a Driver of Ancillary Revenue

Explore how airlines are transforming inflight food and beverage from a cost centre into a digitally enabled retail opportunity that boosts revenue, reduces waste and enhances the passenger experience.

  • Why airlines must rethink F&B as a retail business, not an onboard obligation
  • How digitalisation, data and pre-order models unlock new revenue streams
  • Where operational efficiency, waste reduction and personalisation intersect
  • How crew, technology and supply chains must align to deliver results

What you’ll learn from the discussion

Key takeaways from a WTCE and PAX International roundtable on the future of inflight retail and ancillary revenue.

  • Why digital inflight retail is now a commercial and competitive necessity
  • How pre-order and data-led forecasting significantly reduce waste and cost
  • What level of pre-order adoption delivers measurable operational savings
  • How airlines can extend retail touchpoints across the passenger journey
  • Why crew empowerment and unified data are critical to personalisation
  • The balance between technology, human service and passenger trust

Why digital inflight retail matters now

41%

increase in onboard sales via digital ordering

29%

higher spend per passenger

90-96%

forecasting accuracy using data-led models

Watch the inflight retail roundtable