A Greener Passenger Experience for Smarter Airlines
Learn what passengers expect from airline sustainability—and how visible waste reduction and onboard choices drive loyalty and revenue.
What passengers associate with sustainable flying — from waste reduction to lower-carbon fuels
Where belief and behaviour disconnect — and why most travellers still don’t act on sustainability
How airlines can turn visible onboard actions like pre-order, packaging and retail into loyalty and spend
What to expect in the guide:
How passengers really perceive airline sustainability — and where trust breaks down
The intention vs behaviour gap shaping booking and onboard choices
Which sustainability actions matter most onboard, from waste reduction to retail
The commercial case for sustainability, including willingness to pay and loyalty impact
How visible, passenger-facing initiatives influence perception more than behind-the-scenes change
Practical opportunities for airlines to cut waste, build trust and drive revenue
Sustainability stats – understand why
51%
Say it matters
37%
Are willing to pay more for it
68%
Have never acted on it