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14 – 16 Apr 2026
Hamburg Messe

The insights you need to elevate the passenger experience

Airlines are under growing pressure to deliver richer passenger experiences while balancing cost, complexity, and sustainability. 

In this report you'll find practical strategies for airline buyers and suppliers to reduce waste, build inclusive food experiences, and use personalisation to strengthen loyalty. 

Discover how to stand out in the next era of onboard experience.

What to expect in the guide:

  • A future-facing view of onboard hospitality. 

  • Smarter sustainability strategies that reduce waste, unlock ROI and build passenger trust.

  • Inclusivity by design through data-led solutions for special diets and allergy safety.

  • Nutrition as a loyalty lever, shaping wellbeing, satisfaction and brand perception. 

  • Beverage curation that creates memory value, balancing personalisation, storytelling and sustainability.

  • The evolution of onboard retail, driven by connectivity, data and digital commerce.

  • Personalisation powered by intelligence, where technology enhances the experience without being seen.

Special thanks for our Ambassadors for their insights in this report:

Kai Kosicki

Julianne Ponan MBE

Kelly Stevenson

Matt Crane

Melissa Adamski

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Please fill in the form below to access the guide.