WTCE Logo
14 – 16 Apr 2026
Hamburg Messe

Exhibit at WTCE

The industry’s main marketplace, designed for your success.

50+

Where the onboard industry meets

WTCE is where 1500 + onboard buyers from global airlines, rail operators, cruise lines, and full service caterers come to shape the future of passenger experience. They’re not just seeking to delight passengers—they’re looking for solutions that drive ancillary revenue and deliver on sustainability. As an exhibitor, you’ll connect directly with decisionmakers actively investing in new products, partnerships, and strategies. Be part of the leading showcase of innovation, influence, and opportunity—designed to help your brand stand out and succeed.

297+

Exhibitors

90+

New Exhibitors

4500

Attendees

160

Airlines


Reasons to Exhibit at WTCE

Grow Your Customer Base

Reach 900+ qualified buyers from airlines, rail, cruise, and travel catering—all ready to discover new suppliers and solutions.

Connect with the Industry

Network with 150+ airlines, top caterers, and rail operators—all in one place, all looking to do business. 

Launch with
Impact

Showcase your latest products live to a targeted audience—capture attention, book meetings, and drive instant interest.

Break into
Onboard

90% of buyers come to find new products and partners. Meet the decision-makers who can get your brand onboard.

Attendee Profile

Company Types

  • Full service airlines
  • Low cost airlines
  • Regional airlines
  • Rail operators
  • Airline catering companies
  • Rail catering companies 

Job Functions

  • Director/C-level
  • Purchasing & Procurement
  • Inflight/Onboard Services
  • Customer Experience
  • Operations & Logistics
  • Catering and F&B Managers
  • Product/Category Managers

Product Interest

  • Pre-prepared Meals, Meal Components
  • Sweet & Savoury Snacks
  • Beverages
  • Packaging
  • Food Service & Galley Equipment
  • Hygiene Products & Services
  • Passenger Comfort  & Amenity Products
  • Supply Chain & Logistics Solutions 

Interested in Exhibiting?

Simply submit an enquiry and our sales team will be able to recommend the best solutions to meet your goals.


Read Exhibitor Case Studies

Joe & Seph’s

Gourmet popcorn brand Joe & Seph’s credits a 20% boost in airline sales to exhibiting at WTCE. Discover how face-to-face meetings, product tastings, and tailored solutions helped them expand in the aviation sector.

Swypes

Swypes founders Cayden Mostran and Travis Kerry spoke to WTCE about breaking into onboard, and finding a global stage to connect their vision with airlines.

Around Noon

Shelly Levy, Senior Account Manager, Around Noon, speaks about using their first time exhibiting at WTCE to build relationships and increase brand awareness.


Your Guide to Getting Products Onboard Airlines

Discover everything you need to know about how to become part of the onboard experience including:

  • How to pitch your product
  • Insight on what airlines look for
  • What to ask once at a meeting

"Meeting with customers, showcasing new products, and gaining new insights from customer perspectives has been our focus. The show has been instrumental in reaching our goals. It's a gathering of everyone in the industry, making it essential to be here."


Area Sales Director
Driessen Catering

"WTCE is a well-organised and targeted trade show, and we've generated excellent leads. Being here is incredibly valuable, and we hope to return next year. The interest has been overwhelming, with a high-level, focused crowd, which I really appreciate. There's no wasted time; it's a done deal. The energy here is fantastic."


KZ Manager
Mojen

"This is my first foray into the travel sector, and I'm excited about the direction it's heading. The show has been helpful in terms of generating leads and allowing for reconnections. I've noticed a nice mix of suppliers and exhibitors, which has made for a more diverse range of products on display. We're anticipating that gut health will be a significant in-flight trend in the next few years, following closely behind retail."


National Account Manager
Biotiful

"We're expanding and breaking into new industries, and it's exciting to see the appetite for our offerings in the airline catering sector. We've had great meetings and leads, and the networking opportunities the show offers are invaluable. It's been a fantastic opportunity for learning, exploring, and seeing what our competitors are up to. The diverse mix of products here is fascinating, and it's encouraging to see our growing presence in the sector."


Business Account Manager
General Mills

Interested in Exhibiting?

Simply submit an enquiry and our sales team will be able to recommend the best solutions to meet your goals.