How do millennials eat?

How do millennials eat?

11 Apr 2018, 14:30 - 15:05

Taste of Travel Theatre - Hall A2

Ariane van Mancius of Now/New/Next presents:

“Seven years from now, today's millennials - Generation Y - will be the critical group of consumers. They’re interested in food; very interested.” Generation Y is interested in local produce, health and sustainability. Their food also needs to be Instagrammable, look appealing and attractive, as social media plays a key role in their world. The reason the neo-food movement has grown so rapidly is down to sharing on Facebook, Instagram and Pinterest... It's a movement that belongs to all, high and low, rich or poor.”

Ariane works closely together with Kult & Ace; a bureau specialising in millennial consultancy. “I see my task as unveiling the mechanisms behind consumer behaviour”.


  • Ariane Van Mancius




    Ariane completed her studies at the Hotel Management School in Maastricht in 1999, with the spotlight on food trends. With her NowNewNext agency she...

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.