Hydrating passengers at 35,000ft

Phizz, a rehydration, vitamin and minerals brand, is celebrating a breakthrough year following its debut at the World Travel Catering and Onboard Services Expo (WTCE®) 2016. The company’s revolutionary multi-vitamin hydration tablet, which is designed to offset dehydration, combat fatigue and boost the immune system, is now available in all Emirates First Class cabins and can also be found at the award-winning One&Only Resorts, based in some of the most exotic locations around the world.

The Emirates contract, which was announced in May 2016, has resulted in the company’s petite packs of 10 effervescent tablets being available onboard all Emirates flights as an amenity for passengers in First Class. It is also available on a private air charter service with further contracts expected to be confirmed over the next 12 months.

The 2016 show was the perfect place for Phizz to network and kick-start conversations with airline and travel buyers as Daniel Cray, Marketing Director and Co-Founder of Phizz, explains: “Phizz was only six months old when we arrived in Hamburg for WTCE 2016. The exhibition was a game changer for the brand and kicked off a sales focus that no other show could provide. It introduced us to the world of travel buyers and it has aided conversations we’ve had with buyers in the industry ever since.

“The travel industry is at the core of our brand strategy. As relative humidity in the aircraft cabin is low at around 20 percent. Studies have shown that a decrease in hydration levels by just one to two per cent can have significant effects on the body, particularly cognitive functions leading to tiredness, fatigue and irritability, which many recognise as being associated with jet lag.” Realising there was a gap in the market, Phizz developed its rehydration formula with vitamins and minerals in an orange flavoured effervescent tablet, helping passengers to stay healthy both during and after their flight and contributing to a positive passenger experience.

Daniel added, “Since the show, we’ve sold over half a million tubes of Phizz, our team has expanded and we’ve even set up our new offices in London’s iconic, Regent Street. Cabin crew using Phizz on Emirates have organically become big advocates of Phizz and we’ve seen a fantastic reaction on social media as a result.”

As the industry looks for new ways to improve the passenger experience, beverages that offer health benefits and combat the physical drawbacks of long-haul flights are high on the list. Speaking about the growing personal care sector, WTCE marketing manager Danielle Wolstencroft, comments: “Airlines are not just looking to ensure the physical comfort of the passenger but their health and wellbeing too. Over the past two years, we’ve noticed a real interest in companies that can deliver tangible benefits to passengers; improving their experience onboard as well as when they step off the airplane.

 “WTCE is renowned globally for providing a platform for innovative suppliers to showcase new products. It also offers an excellent opportunity for business networking and connecting brands with the industry’s leading buyers. We’re looking forward to seeing the Phizz team back at WTCE in Hamburg as a firmly established and highly anticipated part of Passenger Experience Week. WTCE has become the global meeting place for the travel catering and onboard services industry. The show is truly international and provides visitors and exhibitors with an unrivalled path to meet with peers, discuss business deals and learn about the latest trends and innovations in the industry.”

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For further press information please contact Beki McVicker or Lesley Foottit at Storm Communications on +44 (0) 207 240 2444 or email wtce@stormcom.co.uk

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