"Airlines are now shifting their attention to other means of enhancing passenger inflight wellbeing via ‘sensehacking’ - using sensory stimulation to help improve social, cognitive, and emotional wellbeing during journeys.
The airline and airport industries clearly understand the need for stress-soothing service strategies and that the multisensory atmosphere while flying is not conducive to promoting inflight passenger wellbeing.
But, in a bid to mitigate any negative effects by sensehacking the inflight passenger experience, there are several key activities/elements to consider.
I believe many of the strategies discussed could be adopted by airlines to tackle the growing problems of passenger stress and anxiety, and the boredom that often lies at the root of other unhealthy behaviours in the air, such as an excessive consumption of alcohol, and/or food."
Professor Charles Spence, Crossmodal Research Laboratory, University of Oxford