After traveling around the world and encountering plastic in the most secluded places on earth, Joshua van den Hurk was committed to make a change. Together with his brother, Ainu, they founded Bamboovement in 2019. Their mission is to inspire millions of people around the world to live a more sustainable life. Through inventing new types of eco-friendly products, such as the world's first 99% plastic-free disposable razor, Joshua and Ainu aim to offer a solution to plastic pollution.
Currently, they are working together with a number of airlines to reduce the plastic footprint of millions of travellers. Either through offering eco-friendly onboard retail products or by replacing plastic items in amenity kits with natural alternatives. Joshua and his company also planted about 35.000 trees in 2021 to reduce their CO2-emissions. His goal for 2022? To plant at least 200.000 trees.