Box 2 - History 2015-2017


Due to the success of WTCE with exhibitors increasing to 300+ the show relocated to the A Halls of the Hamburg Messe. New features were introduced including: What's New Onboard showcasing products newly launched to market and the Travel Retail Zone & Trail further expanding the shows content. Visitor numbers increased to 1,750+ including 600+ airline and rail representatives. WTCE will stay in the A Halls where it can showcase the very best products and services to the widest international audience possible.


In 2016 WTCE celebrated it's 5th Anniversary, attendees at the annual drinks reception enjoyed taking part in the selfie competition and indulging in specially created celebratory cakes! Over 300 suppliers showcased a fantastic array of products for the onboard industry, which kept the 1,900 visitors including 750 airline and rail buyers very busy over the 3 days. The Taste of Travel Theatre was popular with attendees enjoying live demonstrations and sampling delicious culinary creations.


The 6th edition of the show returned 4-6 April 2017 with a new Focus on World Travel Retail. Showcasing a wide range of luxury Duty Free and Travel Retail goods for sale onboard the aircraft. Providing a one stop shop for all the airline's onboard requirements! There was also an improved Taste of Travel programme, a spotlight on travel Apparel and the popular What's New Onboard feature area.

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