Innovation at 30,000 feet

Julian Dyer, Pots & Co

A number of airlines have revamped their premium class food offerings in recent years with Michelin starred chefs taking their food to dizzying new heights. Singapore Airlines nabbed Gordon Ramsay and Air France list Alain Ducasse, Joel Robuchon and Guy Martin amongst the gastronomic luminaries who’ve worked with them. Dining at 30,000 feet has never tasted so good.

In the world of private aviation the industry is being pushed even further.  With commercial passenger-planes upping their game it is no longer acceptable for the million and billionaires of this world to settle for the best. They want the extraordinary. Coffee that costs £325 per cup, sourced in Sumatra by a Civet cat; or barnacles extracted from treacherous cliffs in Northern Spain that cost more-per-gram than gold.

In economy, however, things haven’t been so starry. But in a world where critique wildfires across social media platforms and anyone - at the front or back of the plane (and there’s more at the back!) - can help bolster or falter a brand and its consumer offering, are things set to change? Upcoming trends for in-flight dining include a bespoke meal-by-design service available for guests who are used to an on-demand culture, and an increase in options that mirror health trends at ground level such as vegan, gluten-free, or low-carb.

The airlines know how important each and every individual is in today’s connected and highly competitive world, and we are delighted to be supporting a move towards quality whatever your seat number. The whole ethos of Pots & Co was to bring restaurant-quality to a mainstream audience and we are thrilled to be working with British Airways, and others, who share our view.

What are the key trends on the ground that we’re going to see in the air? From consumer behaviour, to culinary tricks, to ‘on-trend’ flavours, we’d love for you to join in the discussion on the future of in-flight food? Join the discussion on the WTCE LinkedIn group and have your say:

Visit Pots & Co on stand 4B16 at WTCE 2016.

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