Hydra Active takes a smooth route into the airline industry

22 Oct 2015

Revolutionary moisturising sleepwear business has breakthrough year following debut at WTCE 2015!

Pyjamas which claim to moisturise you while you sleep? It almost sounds too good to be true. But London-based business Matrix APA has come up with a product that does just that. And unsurprisingly, the unique company is celebrating its most successful year ever, thanks to its debut appearance at World Travel Catering & Onboard Services Expo (WTCE®) 2015.

Hydra Active uses patented microencapsulation technology to infuse its sleepwear and fabric travel accessories with Aloe Vera, which lightly moisturises the skin during sleep. Following its launch at the exhibition, the company has a number of projects in the pipeline with some of the world’s leading airlines, as Harry Zalk from Hydra Active explains:

“It’s a well-known fact that humidity drops from 80% to 10-20% during air travel yet until recently, there were relatively few products that could claim to counter this problem. Realising there was a gap in the market for clothing and accessories that could deliver hydration to the skin and body, we developed the Hydra Active range.

"We chose WTCE 2015 as the launchpad for the products as we wanted to target senior buyers from the world’s leading airlines. The decision proved to be a good one and we were overwhelmed by both the number of professionals we met and the response to the products. WTCE is renowned globally for the seniority and buying power of its visitors so we knew it would be a good place to unveil our products and create some real interest in them – and we’re delighted with the response.  As a result, we have a number of exciting projects in the pipeline plus many more enquiries and are returning to the exhibition in 2016 to (hopefully) repeat this success.”

Hydra Active’s story is not unusual. Many companies have reported huge and lucrative deals thanks to their participation in the air and rail industry’s flagship onboard services event. And in 2016, the exhibition is hoping to attract even more businesses from the personal care sector, according to WTCE Marketing Manager Danielle Wolstencroft:

“Passenger comfort has always been a number one priority for airline and rail operators but this is now broadening out to include health and wellbeing. At the 2015 show, we noticed that there was a real interest in companies, like Matrix APA’s Hydra Active, that can deliver tangible benefits to travellers in terms of the overall experience, so we are encouraging organisations in the wellbeing sector to consider the event as a serious means of developing their business.

"In addition to providing a showcase for innovative suppliers, WTCE also offers an excellent opportunity for new business networking and relationship building. In 2016, we are celebrating our 5th anniversary with the most in-depth educational programme to-date. The Passenger Experience Conference, held on 4th April 2016, is the premier conference and networking forum to discuss the vital strategic issues surrounding cabin innovation, consumer expectations and strategies for profitability within the cabin”, concluded Danielle.

Within the exhibition itself there will be an entire section dedicated to travel retail. The Travel Retail Zone is aimed at suppliers of onboard products, such as cosmetics and personal care and is designed to enable buyers and suppliers to meet and discuss retail trends, latest product launches and how best to boost revenues. For innovative ways to increase sales and discover new onboard trends, visitors can also follow the Travel Retail Trail, which will map the route to leading suppliers of buy onboard products.

WTCE 2016 will take place from 5-7 April 2016 at the Hamburg Messe.

For more information visit: http://www.worldtravelcateringexpo.com/visiting


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