History of WTCE

Six Fantastic Years!

In April 2017 the 6th edition of  WTCE took place in Hamburg, read how the show has gone from strength to strength with attendee numbers increasing year on year!

  • 2012

    Launched in 2012 adjacent to Aircraft Interiors Expo, WTCE attracted 194 exhibitors, 971 visitors, including 330 airline & rail representatives. Michel Quissac, Servair, opened the Taste of Travel Theatre treating the audience to a taste of First-Class fine dining. The 2012 event gained industry recognition and was nominated for an AEO Exellence Award.

    2013

    The show continued to grow increasing to 200+ exhibitors, attracting 1,140 visitors including 350 airline and rail operators. The introduction of the Drinks Reception proved popular with both exhibitors and visitors, giving everyone the chance to relax after a busy day at the show. The Taste of Travel Theatre expanded to include wine tasting and the popular brand comparison session.

    2014

    The show attracted over 60 new suppliers, to accommodate the growth we extended into the upper hall creating a focal area for new exhibitors. With 245 exhibitors, 1,460+ visitors including 450+ airline and rail operators the show exceeded expectations. The Taste of Travel Theatre grew to include presentations alongside the popular onboard chefs, the new Networking Lunches also proved popular with visitors.

  • “For any airline or customer that wants to be doing what the top five airlines are doing then this is the place to be.”

    Sajad Nazir, Senior Manager for Sales and Marketing, Qatar Airways

  • 2015

    Due to the success of WTCE with exhibitors increasing to 300+ the show relocated to the A Halls of the Hamburg Messe. New features were introduced including: What's New Onboard showcasing products newly launched to market and the Travel Retail Zone & Trail further expanding the shows content. Visitor numbers increased to 1,750+ including 600+ airline and rail representatives. WTCE will stay in the A Halls where it can showcase the very best products and services to the widest international audience possible.

    2016

    In 2016 WTCE celebrated it's 5th Anniversary, attendees at the annual drinks reception enjoyed taking part in the selfie competition and indulging in specially created celebratory cakes! Over 300 suppliers showcased a fantastic array of products for the onboard industry, which kept the 1,900 visitors including 750 airline and rail buyers very busy over the 3 days. The Taste of Travel Theatre was popular with attendees enjoying live demonstrations and sampling delicious culinary creations. The new Rail Trail highlighted how many exhibitors supply products suitable for trains and made sourcing products easier for the rail visitors.

    2017

    The 6th edition of the show returned 4-6 April 2017 with a new Focus on World Travel Retail. Showcasing a wide range of luxury Duty Free and Travel Retail goods for sale onboard the aircraft. Providing a one stop shop for all the airline's onboard requirements! There was also an improved Taste of Travel programme, a spotlight on travel Apparel and the popular What's New Onboard feature area.


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