Having successfully established itself as a hub for industry expertise across Europe, the World Travel Catering and Onboard Services Expo (WTCE) is now tapping into the Americas, launching WTCE Americas in Washington State, Seattle, in October 2014. The show will provide rail, air and cruise operators with the opportunity to discover more about what suppliers have to offer and how they can improve the onboard experience.
Archana Sharma, WTCE Americas Event Manager commented: “Cruise is the US’ fastest growing segment of the travel industry and operators are already focusing on new ways to improve the onboard experience to attract more customers. Take food for example. Passengers now expect meals on cruises to replicated foodie trends – already we are seeing liners include burger pits and steakhouses alongside the more traditional offering. WTCE Americas will provide the industry with a place to network and discuss the latest developments and opportunities in onboard services to ensure offerings stay in line with consumer expectations.”
Bringing together buyers and specifiers from global charter and regional airlines, cruise and rail operators, and offering a unique window into the diverse and ever expanding onboard services industry, WTCE Americas will be the number one route to food on the move, as well as the ancillaries of the whole passenger travel experience. Everything from food and drink, toys, hygiene products, packaging, and galley equipment, will be on display.
In addition to the exhibition, the Passenger Experience Conference will take place on October 14 culminating with a preview of the exhibition before the doors open on the 15. The conference will discuss the vital strategic issues surrounding cabin innovation, consumer expectations, and strategies for profitability within the cabin. Attendees will hear from experts and visionaries including representatives from Google, eGate Solutions and JetBlue.
Sharma concluded: “We are already seeing some really exciting brands, services and suppliers registering their interest, and by combining both the exhibition and Passenger Experience Conference, there’s no doubt that WTCE Americas will offer visitors an opportunity to discuss the latest industry issues, as well as the latest developments in the industry on the show floor.”