Marketing & PR Checklist

  • Make the most of your investment at WTCE

    As an exhibitor at WTCE you are investing both money and time so make sure you make the most of this once a year event and promote your company through all the channels available to you.  Below you will see a list of must do items, which will significantly enhance your presence at the show.

  • Complete your company profile / catalogue entry

    Your 500 character catalogue entry will be taken from the information showing on the website under your company profile. The product categories will also be taken from this page and printed in the catalogue.

    Benefits: 
    Only enter your details into the website once, if you alter your details at any time up until the deadline then that is what will be printed
      
    What to do: 
    Amend your profile and company details in the Exhibitor Portal

    You will need the email address and password to login.  To check what is showing currently click on your company name in the Exhibitor Directory.

    Deadline - Friday 3rd February for the printed catalogue

    Aircraft Interiors Expo Show Catalogue Entry - If you would also like to have an entry in the Aircraft Interiors Expo show catalogue please complete the form here - cost €360

    Login to the Exhibitor Portal

  • Use your Registration Package

    You can post a huge amount of information on the WTCE website such as company details, brochures, product images, videos and much more...

    My Event
    Use the online tool 'My Event' to see who's attending and arrange meetings with visitors prior to the show. You will receive an email from WTCE about My Event when you order your stand staff badge.

    Find out more

    Benefits: 
    Draw the right visitors to your stand looking for your products
    Have your products seen by thousands of visitors prior to the show
    Encourage visitors to get in touch with you prior to WTCE 2017
      
    What to do: 
    Take full advantage by going through each of the options listed in the Exhibitor Portal

    Login to the Exhibitor Portal

  • Upgrade to a Premium Registration Package

    Increase your brand exposure by upgrading to one of our Premium Registration Packages which gives you all the benefits of the Registration Package plus the following:

    Premium Registration Package includes:
    - Product Carousel in Search Summary   
    - Highlighted in Exhibitor Search - Website & Mobile App   

    Premium Plus Registration Package includes:
    - Promotion on WTCE website homepage   
    - Highlighted Product in Search   
    - Product Category Sponsorship

    Benefits: 
    - Draw the right visitors to your stand looking for your products
    - Have your products seen by thousands of visitors prior to the show
    - Encourage visitors to get in touch with you prior to WTCE 2017

    Upgrade to a Premium Registration Package
    Upgrade to a First Time Exhibitor Premium Registration Package

  • Leads Capture

    Order a leads capture device from LiveBuzz (the registration company) to make sure you can measure your success at the show and evaluate ROI. There is a choice of devices...

    • SMARTSCAN - £150 + vat for first licence, £75 + vat for additional device
      Captures leads instantly using your own smartphone or ipad
      QR code scanner app works on your own web enabled device
      Customise your leads questionnaire and tailor the follow-up planner in your Exhibitor Hub
      Verify leads instantly, add notes, send texts and access data in your Exhibitor Hub
      Works online
    • HANDISCAN - £200 + vat for first device, £150 + vat for each additional device
      Tailor your individual follow-up plan for each lead
      Qualify those leads on the stand to produce a personalised post-show follow up plan
      Upload data anytime during the show and acess it instantly in your Exhibitor Hub
      Works offline

    Devices can be ordered through the Exhibitor Badging Hub in the Exhibitor Portal or email exhibitors@livebuzz.co.uk

    Find out more

  • Download the show logo and banners (Free)

    Maximise your pre-show promotion by using the show logo or banners.

    Put them on your website, on advertising and on your email signatures so customers and prospects know you will be at WTCE 2017.

    Benefits: 
    - Ensure customers can not fail to know you will be at WTCE 2017
      
    What to do: 
    Download a web banner or show logo

    Deadline: 
    Start promoting yourself as soon as possible

  • Invite your customers - free opportunities

    WTCE offers the following FREE opportunities to invite your customers

    Research has shown that the most successful companies at exhibitions were the ones that took the trouble to invite their prospects and customers before the show. 

    Digital personalised floorplan

    Further promote your presence at the show with an interactive PDF floorplan. The floorplan will show your stand highlighted on the floorplan from here prospective clients can click through to your company profile on the website. Additional tabs across the top will take them to your personalised registration page, visitor information and the show website home page.

    Available from January 2017 click here to see an example

    This is the perfect tool to email to your clients giving them everything they need in one place.

    To request your personalised floorplan email Michele Footitt

    E-Invitation

    When you order your stand staff badges via the Exhibitor Portal you will be able to download an E-Invitation. Simply upload your logo and the invitation will be created for you to email to your customers and prospects.

    Exhibitor Portal

     

  • Let your network know you are exhibiting at WTCE

    Social media has opened opportunities for individuals and companies to communicate and engage easily, instantly and cost-effectively with customers, prospects, industry experts, press and associations to build networks and reach people that may not have been possible before.

    Options are wide but we recommend starting with Linkedin, Twitter and Facebook.

    Click here to join the WTCE Linkedin Group


    Create a Linkedin profile

    Click here to follow WTCE on Twitter

    Get yourself started with Twitter

    Click here to 'like' the WTCE Facebook page

    Get yourself started on Facebook

     Benefits:
    FREE communication
    Up to the minute information can be communicated
    Easy to create new contacts and business openings
    Simple way to get you message out fast to a wide audience

    What to do:
    Make sure you add your social media links to your exhibitor profile on the WTCE website so visitors can join your networks. Do this in the Exhibitor Portal

    Login to the Exhibitor Portal

  • Stand out from the crowd with our sponsorship opportunities

    Stand out from your competitors and grab the attention of our visitors. We've got opportunities available prior to the show and at the show, online and in print. There is something for all budgets and objectives - and if you've got your own ideas then simply call the team to discuss them.

    Benefits:
     Raise awareness of your brand
     Increase your profile before / at the show
     Direct visitors to your stand

    What to do:
    Find out more about our sponsorship opportunities
    Contact your local sales representative

  • Get your news in the industry press - FREE PR

    Benefits:
    Editorial coverage is usually free
    Increased promotion of your products
    Increase visitor awareness of your products and stand at WTCE

    What to do:
    The WTCE PR team always want to know your latest news and what you will be displaying at the show so that we can highlight it to visitors, absolutely free of charge!.
    Send your press releases to (Storm Communications the WTCE PR team) to include in show articles email wtce@stormcom.co.uk for more information.

    Alternatively you can complete a marketing information sheet and email it to Storm Communications wtce@stormcom.co.uk with details about the products you will be showcasing at the show.

    Complete a marketing information sheet

    Media Centre
    We operate a "Sustainable Press Office" and ask all exhibitors to provide us with their press packs electronically. We will ensure that it is transferred onto memory sticks and given to journalists.

    Please send all the information electronically to wtce@stormcom.co.uk

    Contact the WTCE PR team on +44 (0)20 7240 2444

    Download our PR Tips

  • Advertise in the WTCE Official Show Catalogue

    Maximise traffic to your stand by booking advertising in the WTCE Show Catalogue. Distributed free of charge to all show attendees, this unique publication acts as a reference tool for key decision makers both during and after the show.

    Individual advertising opportunities mean there’s something to suit all needs and budgets - check out our media pack (coming soon) and reserve your preferred advertising space!

    The WTCE Show Catalogue is the only publication at the event that includes:

    Full details about the Taste of Travel programme
    Editorial profiles of every exhibitor
    Product listing guide
    Comprehensive A-Z exhibitor list
    Exhibition floorplan
    Essential information for visitors

    For any questions or requests, please contact:

    Makus Vogt
    Publishing Events
    +44 (0)20 7841 5962

    View the catalogue media pack
    View the First Time exhibitor catalogue media pack

  • Advertise in the Show Daily

    Flight Daily News is published on all 3 days at WTCE and has exclusive and direct distribution to the show audience, with copies being distributed at the entrances as visitors arrive each day.

    Editorial will contain all the breaking news and stories from this important industry event.

    Advertising in Flight Daily News helps drive visitors to your stand and offers you huge brand and message reinforcement opportunities to the show audience. In addition, Flight Daily News is reproduced every day in digital format on Flightglobal.com, reaching our global audience of over 1.2 million unique users.

    To advertise in Flight Daily News contact:

    Chris Pilkington
    +44 020 8652 8130


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